Tang Tan, the creative force behind the renowned iPhone and Apple Watch designs, is reportedly leaving his position in February, which is a startling development in the press. This possible departure, which Apple has not yet formally announced, was disclosed by confidential sources who spoke to Bloomberg while remaining anonymous.
If this speculation holds true, Tan’s exit would mark another notable departure from the tech giant, following the recent retirement announcement of Steve Hotelling, a key contributor to Touch ID technology.
As the Vice President of Product Design, Tan wields significant influence over the development of crucial Apple products, transforming them into driving forces for the company’s growth. His purview extends beyond the iPhone and Apple Watch, encompassing essential features and the engineering aspects of these flagship devices.
Not limited to the realm of smartphones and smartwatches, Tan’s responsibilities also extend to overseeing the design of various accessories. Furthermore, the acoustics team, instrumental in the success of AirPods, falls under Tan’s managerial umbrella.
Reporting directly to John Ternus, the senior vice president of hardware engineering, Tan’s potential departure raises questions about its impact on Ternus’ team and Apple as a whole. According to Bloomberg, some deputies under Ternus and Tan may see expanded roles to facilitate a smooth transition.
Richard Dinh, currently overseeing iPhone Product Design, is poised to become one of Ternus’s direct deputies. Meanwhile, Kate Bergeron may take the reins of Apple Watch design, transitioning from her current role overseeing Mac teams.
In a strategic move, the management of accessories’ design and the acoustics team may fall directly under the purview of Matthew Costello. Currently overseeing Beats and the HomePod smart speaker, Costello could play a pivotal role in maintaining the momentum of these product lines.
Ternus, who assumed leadership of hardware engineering in 2021, has recently implemented organizational changes, including elevating Dan West to a position reporting directly to himself. West, formerly the second executive for hardware quality, suggests that Apple may be bracing for additional leadership changes in the coming year.
As the tech industry closely watches these developments, the potential departure of Tang Tan could mark a significant shift in Apple’s design leadership, setting the stage for new faces and strategies in the ever-evolving world of technology.