Amazon, the US-based e-commerce giant, has been constantly innovating in the field of artificial intelligence (AI). The company has developed various AI tools and features to enhance its products and services, such as Alexa, Amazon Go, and Amazon Rekognition.
Now, Amazon has introduced a new AI-powered feature that aims to make online shopping easier and more personalized for its customers. The feature is called Rufus, and it is an AI shopping assistant that can answer customer queries, provide product comparisons, and offer recommendations based on the customer’s needs and preferences.
Rufus is not just a simple chatbot that responds to predefined questions. It is a smart and conversational assistant that can understand the customer’s intent and context, and provide relevant and helpful information from Amazon’s vast product catalog, customer reviews, community Q&As, and web sources.
Rufus can help customers with various shopping scenarios, such as:
– Learning what to look for while shopping product categories, such as features, specifications, ratings, and prices.
– Shopping by occasion or purpose, such as finding gifts, essentials, or deals for specific events or seasons.
– Getting help comparing product categories, such as pros and cons, similarities and differences, and trade-offs.
– Finding the best recommendations, such as top-rated, best-selling, or most-wished-for products in a category or subcategory.
– Asking questions about a specific product while on a product detail page, such as availability, delivery, warranty, or compatibility.
Rufus is currently in beta, and it is only available for a small group of customers in the United States via the Amazon mobile app. Amazon plans to roll out Rufus to more customers in the US in the coming weeks, and eventually to other markets as well.
To start using Rufus, customers just need to type or speak their question into the search bar in the Amazon mobile app, and the shopping assistant chat dialog box will appear at the bottom of the screen. Rufus will then engage with the customer and provide the best possible answer or suggestion.
Rufus is Amazon’s latest attempt to leverage AI to improve the customer experience and satisfaction. The company hopes that Rufus will make online shopping more convenient, enjoyable, and rewarding for its customers, and help them discover and buy the products they want and need.